"Style tip 101"

THE NEW MINIMALISM

The fashion industry is in the business of creating moments out of moods, and trends from the temporal. And it does this, of course, to persuade us to part with our money, to buy into the new and the exotic and the extraordinary.

In today's world looking at the minimalist approach to life allows us to appreciate what we have and 'cut the clutter' on the things that serve no purpose. This particularly applies to the world of fashion.

ITEER'S -MOONLIGHT collection one such apporice you can see, it is made entirely out of residual fabric thus ensuring zero waste and 100% responsibility to the environment.